Monday, March 25, 2013

Sonic Drive-In Your Ultimate Tea Stop....

So this week at Sonic it has been an exciting week we have rolled out many different teas that customers can order and try. And if you ask me I say that these new teas are delicious I have probably had at least one each day. Even though I do work for Sonic as their marketing intern I still can't get enough of their food or drinks, there is just something about Sonic that I love because I can get a different treat anytime that I do go there and never have to get the same thing over and over again. Mostly what this post will be about this week is the new products that I have had the chance to test out and try and I just love it. I guess being the intern really does have its perks. You really do get to know what is coming to Sonic before anyone else and you get to sample some of the best products around, and of course get to spread it to all of your friends.
As you can tell in the pictures below I did go to Sonic to get some of the new snacks that they did have and I enjoyed them very much.


Sonic always knows what to do to get me there like always, I just think being an intern you get to taste some of the newest products and then you are hooked, I really think that is how it works haha. So this week was a really fun week with a lot of new products hitting all of the stores and a lot more promotional items coming our way during the summer. You won't want to miss what Sonic will be having for everyone this summer, it really is going to be a blast and I know that Sonic will make sure that all of their customers know that they are appreciated. So Get Ready, Get Set and Go to SONIC!

Monday, March 18, 2013

Sonic Drive-In Service Awards

One of the coolest things that Sonic here in the area does is they do a monthly service award for one of the Sonic's here in the area. This really comes down to how the stores are performing, what the customers are saying about them and of course complaints and compliments that happen for the store. All of that is then calculated and the store that receives the highest store receives a service basket filled with goodies and promotional Sonic items for their managers and crew. I love it because I get to make the baskets and fill it with stuff that I think the employees would love to have. As you can see below this is what a service award basket would look like when I begin making it.

I think that Sonic Drive-In has some of the coolest giveaways and promotional items that anybody would be happy to receive these. Usually the store employees love the baskets and everyone at the store does receive something for themselves. Being the intern and getting to put this together really does make it more fun for me and I know then how much hard work does go into putting this together, because the store that I did work at before has received these baskets before. Now I am glad to be on the other side and getting to prepare these for the amazing stores that are in the area.

And here is the finished product of the amazing basket...

This is just one of the fun things that I get to do as being the Marketing Intern for Sonic Drive-In, is to create these amazing baskets for all of the managers and employees hard work. This week has truly been a fun one and a bit of a busy one as well, trust me you get to learn a lot while being the intern for such a large company and how much work it does take to market at a local level and of course the national level as well.

Monday, March 11, 2013

NSAC Week!

This week's post will be relatively short because I did not have my internship because of the National Student Advertising Competition that was coming up in April. So I worked with my Buffalo Advertising Team to finalize and get our plans book printed so that it could be sent on to nationals and district for our competition date. Sonic Drive-In was kind enough to donate some cheeseburgers for one of the days that the team spent working on the book. The picture you see below is of me and one of my best friends Abbey Coufal at one of the Sonic's in town picking up the cheeseburgers for the team.

This week was a lot of fun and of course there was stress that came along with that but we got through the week and got the plans book done. I was the one in charge of the food and fun for the week and of course I would say that I succeeded in that role because I was the Chief Funster. I actually wish that I had that job in real life....hahaha....maybe one day I will. Anyway our book was finalized and we were able to celebrate once it was done. I know that I will never forget Spring Break because I spent it with the most amazing people and friends that anyone could ever ask for.

Monday, March 4, 2013

Sonic Drive-In and the Community

This week during my internship there were a lot of requests for the community cards that we give out to organizations to be able and raise money for trips or anything that the team is needing for the year. I am officially in charge of receiving those requested and getting the correct paperwork filled out. Also when I have them ready I make sure and contact the person about it so that they know that they could pick them up at the office. I absolutely love that Sonic Drive-In has this as part of their marketing effort, it really does help them as well as the community groups that need to raise money. We obviously let the team keep 100 % of the proceeds and we just ask that they return any unsold cards to us if there are any.


As you can see the cards are like a credit card size that have coupons for buy one get one free and other coupons like that. We do get lots of requests for these here at the office even from different states, but we can't fulfill the ones that come in from places that we do not have our Sonic's at. I have learned so much from this company and the way that they do handle and care about the community and organizations that are around here.

They really do set a great example for all other businesses in the area on how you should be involved with the community. Sonic is involved with the March of Dimes, Amarillo Venom, Amarillo Bulls, Amarillo Sox, and many more teams and organizations in the area. They really try to be involved with everyone and really get their brand out there. 


People will always visit a place that has a great impact in the community and I really believe that Sonic Drive-In here in the Amarillo area has some of the best working people and some of the most caring people out there. I just love that I am the Marketing Intern. for the company because I just love that I am able to be involved and meet some of the great people in the community and make connections that will truly be a lasting reminder of the amazing internship that I held here in the Amarillo area. So this week has really been a blast working with coupons, certificates and community card requests for the community. People are really thankful that we are willing to help out and help them raise their goal to send kids to camp or get new uniforms for their team. It is just the little things that Sonic can do to help the organizations in the area, we strive to be the best that we can be.